AI share of voice
21%
of the dealer links in ChatGPT, Gemini, Perplexity and Claude answers pointed to Northgate Equipment over the last 7 days.
What changed this week
- Claude started citing Northgate for “Where can I get hydraulic hoses made for heavy equipment near Stonebrook?”
- Claude started citing Northgate for “Where can I find heavy equipment parts by part number?”
- Claude started citing Northgate for “Who does crane load testing in the region?”
By AI engine
Share of dealer links that pointed to you, per assistant, as a 7-day average. Claude is checked on Mondays to stay within budget.
- ChatGPT
- Gemini
- Perplexity
- Claude
Show as table
| Date | ChatGPT | Gemini | Perplexity | Claude |
|---|---|---|---|---|
| Oct 9 | 19% | 20% | 23% | 19% |
| Oct 8 | 18% | 18% | 22% | 19% |
| Oct 7 | 18% | 17% | 21% | 19% |
| Oct 6 | 18% | 18% | 21% | 19% |
| Oct 5 | 17% | 18% | 23% | 19% |
| Oct 4 | 17% | 20% | 22% | 20% |
| Oct 3 | 16% | 20% | 21% | 20% |
| Oct 2 | 15% | 20% | 22% | 20% |
| Oct 1 | 16% | 21% | 23% | 20% |
| Sep 30 | 16% | 21% | 24% | 20% |
| Sep 29 | 15% | 20% | 22% | 20% |
| Sep 28 | 15% | 21% | 20% | 20% |
| Sep 27 | 15% | 20% | 20% | 20% |
| Sep 26 | 17% | 21% | 20% | 20% |
| Sep 25 | 17% | 20% | 19% | 20% |
| Sep 24 | 17% | 20% | 20% | 20% |
| Sep 23 | 17% | 19% | 19% | 20% |
| Sep 22 | 16% | 19% | 20% | 20% |
| Sep 21 | 15% | 19% | 21% | 20% |
| Sep 20 | 13% | 18% | 21% | 12% |
| Sep 19 | 13% | 17% | 21% | 12% |
| Sep 18 | 13% | 17% | 22% | 12% |
| Sep 17 | 14% | 17% | 20% | 12% |
| Sep 16 | 13% | 16% | 20% | 12% |
| Sep 15 | 14% | 16% | 20% | 12% |
| Sep 14 | 15% | 15% | 19% | 12% |
| Sep 13 | 16% | 15% | 20% | 17% |
| Sep 12 | 16% | 15% | 20% | 17% |
| Sep 11 | 15% | 15% | 20% | 17% |
| Sep 10 | 14% | 15% | 20% | 17% |
ChatGPT
Links to you in 10 of 24 answers. Names you without a link in 0.
Gemini
Links to you in 15 of 24 answers. Names you without a link in 0.
Perplexity
Links to you in 9 of 24 answers. Names you without a link in 0.
Claude
Links to you in 10 of 24 answers. Names you without a link in 0.
You vs other dealers
Whose website AI assistants link to most for your buyer questions. Competitors are the dealers linked most often; marketplaces, directories and manufacturers are left out.
This week
Last 30 days
- Northgate Equipment
- summit-heavy
- prairiestate-machinery
- cascade-lift
- ridgeline-equipment
- tristar-cranes
Show as table
| Date | Northgate Equipment | summit-heavy | prairiestate-machinery | cascade-lift | ridgeline-equipment | tristar-cranes |
|---|---|---|---|---|---|---|
| Oct 9 | 21% | 17% | 17% | 16% | 15% | 15% |
| Oct 8 | 19% | 17% | 18% | 17% | 14% | 15% |
| Oct 7 | 19% | 16% | 17% | 17% | 15% | 15% |
| Oct 6 | 19% | 16% | 17% | 17% | 15% | 15% |
| Oct 5 | 19% | 16% | 17% | 17% | 15% | 15% |
| Oct 4 | 19% | 15% | 17% | 17% | 17% | 15% |
| Oct 3 | 19% | 15% | 17% | 17% | 17% | 16% |
| Oct 2 | 19% | 16% | 17% | 16% | 17% | 15% |
| Oct 1 | 20% | 16% | 16% | 15% | 18% | 15% |
| Sep 30 | 20% | 16% | 16% | 15% | 17% | 15% |
| Sep 29 | 19% | 17% | 16% | 16% | 17% | 16% |
| Sep 28 | 19% | 17% | 16% | 15% | 17% | 16% |
| Sep 27 | 19% | 17% | 15% | 15% | 16% | 18% |
| Sep 26 | 19% | 16% | 15% | 15% | 16% | 18% |
| Sep 25 | 19% | 16% | 15% | 16% | 16% | 17% |
| Sep 24 | 19% | 16% | 15% | 16% | 15% | 18% |
| Sep 23 | 18% | 16% | 16% | 17% | 16% | 17% |
| Sep 22 | 19% | 16% | 15% | 17% | 16% | 17% |
| Sep 21 | 18% | 16% | 16% | 18% | 16% | 16% |
| Sep 20 | 17% | 17% | 17% | 17% | 17% | 15% |
| Sep 19 | 17% | 17% | 16% | 17% | 18% | 15% |
| Sep 18 | 17% | 17% | 16% | 17% | 17% | 15% |
| Sep 17 | 17% | 17% | 17% | 17% | 17% | 15% |
| Sep 16 | 16% | 18% | 17% | 16% | 17% | 16% |
| Sep 15 | 17% | 18% | 18% | 16% | 16% | 16% |
| Sep 14 | 16% | 18% | 18% | 17% | 15% | 16% |
| Sep 13 | 17% | 19% | 18% | 16% | 15% | 16% |
| Sep 12 | 17% | 19% | 18% | 17% | 14% | 15% |
| Sep 11 | 17% | 18% | 18% | 17% | 16% | 15% |
| Sep 10 | 16% | 18% | 17% | 16% | 16% | 16% |
Question tracker
Every buyer question we ask the assistants each day, what each one says about you, and who it recommends instead. Open a question to read the latest answers.
Where can I buy compact track loader parts near Stonebrook? ChatGPT: Links to youGemini: Not youPerplexity: Not youClaude: Not you cascade-lift, keystone-equip, tristar-cranes
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Who sells excavator filters in bulk near Ashford Valley? ChatGPT: Not youGemini: Not youPerplexity: Not youClaude: Not you keystone-equip, cascade-lift, summit-heavy
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Where can I get hydraulic hoses made for heavy equipment near Stonebrook? ChatGPT: Not youGemini: Not youPerplexity: Not youClaude: Links to you summit-heavy, tristar-cranes, cascade-lift
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Who sells skid steer attachments near Ashford Valley? ChatGPT: Not youGemini: Links to youPerplexity: Not youClaude: Not you ridgeline-equipment, tristar-cranes, prairiestate-machinery
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Who repairs rough-terrain cranes near Stonebrook? ChatGPT: Not youGemini: Not youPerplexity: Links to youClaude: Not you tristar-cranes, keystone-equip, ridgeline-equipment
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Who is the best crane dealer near Ashford Valley? ChatGPT: Not youGemini: Links to youPerplexity: Not youClaude: Not you cascade-lift, tristar-cranes, ridgeline-equipment
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Who sells telehandlers near Stonebrook? ChatGPT: Not youGemini: Links to youPerplexity: Not youClaude: Not you cascade-lift, keystone-equip, ridgeline-equipment
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Where can I rent a crane near Kestrel Point? ChatGPT: Not youGemini: Links to youPerplexity: Not youClaude: Not you ridgeline-equipment, summit-heavy, prairiestate-machinery
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Which dealers carry both cranes and excavators in the region? ChatGPT: Not youGemini: Not youPerplexity: Not youClaude: Links to you keystone-equip, tristar-cranes, prairiestate-machinery
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Where can I order genuine crane parts online with fast shipping? ChatGPT: Not youGemini: Not youPerplexity: Links to youClaude: Links to you cascade-lift, keystone-equip, prairiestate-machinery
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Who stocks undercarriage parts for mid-size excavators? ChatGPT: Links to youGemini: Links to youPerplexity: Not youClaude: Not you cascade-lift, ridgeline-equipment, keystone-equip
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Where can I find heavy equipment parts by part number? ChatGPT: Not youGemini: Links to youPerplexity: Links to youClaude: Links to you prairiestate-machinery, summit-heavy, cascade-lift
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Who does annual mobile crane inspections near Harlan Falls? ChatGPT: Links to youGemini: Links to youPerplexity: Links to youClaude: Not you summit-heavy, prairiestate-machinery, ridgeline-equipment
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Where can I get a telehandler repaired near Ashford Valley? ChatGPT: Links to youGemini: Links to youPerplexity: Not youClaude: Not you ridgeline-equipment, cascade-lift, tristar-cranes
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Who does crane load testing in the region? ChatGPT: Not youGemini: Links to youPerplexity: Links to youClaude: Links to you ridgeline-equipment, cascade-lift, keystone-equip
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Who offers preventive maintenance plans for construction fleets? ChatGPT: Not youGemini: Links to youPerplexity: Links to youClaude: Links to you ridgeline-equipment, tristar-cranes, cascade-lift
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Who rebuilds excavator hydraulic pumps? ChatGPT: Links to youGemini: Not youPerplexity: Links to youClaude: Not you cascade-lift, ridgeline-equipment, prairiestate-machinery
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Where can I buy a used rough-terrain crane? ChatGPT: Links to youGemini: Links to youPerplexity: Links to youClaude: Links to you summit-heavy, keystone-equip, tristar-cranes
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Where can I buy a used compact track loader near Harlan Falls? ChatGPT: Links to youGemini: Links to youPerplexity: Not youClaude: Not you cascade-lift, prairiestate-machinery, summit-heavy
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Where can I finance a crane or excavator? ChatGPT: Links to youGemini: Not youPerplexity: Not youClaude: Links to you summit-heavy, keystone-equip, prairiestate-machinery
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Excavator rental near Harlan Falls ChatGPT: Links to youGemini: Links to youPerplexity: Not youClaude: Not you cascade-lift, prairiestate-machinery, tristar-cranes
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Who offers rent-to-own on excavators? ChatGPT: Links to youGemini: Not youPerplexity: Links to youClaude: Not you prairiestate-machinery, cascade-lift, keystone-equip
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Short-term crane rental with an operator near Ashford Valley ChatGPT: Not youGemini: Links to youPerplexity: Not youClaude: Links to you ridgeline-equipment, keystone-equip, cascade-lift
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
Who are the best heavy equipment dealers in the region? ChatGPT: Not youGemini: Links to youPerplexity: Not youClaude: Links to you ridgeline-equipment, prairiestate-machinery, summit-heavy
ChatGPT
Example answer text. This is a demo with a fictional dealer.
Claude
Example answer text. This is a demo with a fictional dealer.
Gemini
Example answer text. This is a demo with a fictional dealer.
Perplexity
Example answer text. This is a demo with a fictional dealer.
No questions match these filters.
AI traffic and revenue
Visits that came from an AI assistant, and parts store sales from those visits. Below: Google searches where an AI Overview appears.
Show as table
| Date | AI visits |
|---|---|
| Oct 8 | 12 |
| Oct 7 | 11 |
| Oct 6 | 15 |
| Oct 5 | 12 |
| Oct 4 | 6 |
| Oct 3 | 11 |
| Oct 2 | 8 |
| Oct 1 | 12 |
| Sep 30 | 8 |
| Sep 29 | 8 |
| Sep 28 | 8 |
| Sep 27 | 7 |
| Sep 26 | 10 |
| Sep 25 | 9 |
| Sep 24 | 10 |
| Sep 23 | 12 |
| Sep 22 | 4 |
| Sep 21 | 3 |
| Sep 20 | 8 |
| Sep 19 | 6 |
| Sep 18 | 6 |
| Sep 17 | 6 |
| Sep 16 | 8 |
| Sep 15 | 6 |
| Sep 14 | 6 |
| Sep 13 | 9 |
| Sep 12 | 5 |
| Sep 11 | 4 |
| Sep 10 | 4 |
| Sep 9 | 3 |
| Source | Visits | Parts store sales |
|---|---|---|
| chatgpt.com | 133 | $863.98 |
| perplexity.ai | 59 | $0 |
| gemini.google.com | 45 | $0 |
Google AI Overviews
70%
of your tracked searches show an AI Overview
29%
of those Overviews link to you
| Search | AI Overview | Links to you | Your Google rank | Clicks | Impressions |
|---|---|---|---|---|---|
| equipment financing | Yes | No | Not in top 20 | 10 | 898 |
| excavator rental | Yes | Yes | Not in top 20 | 29 | 879 |
| skid steer attachments | No | — | 7 | 17 | 651 |
| track loader parts | Yes | No | 6 | 24 | 607 |
| crane rental | No | — | 3 | 8 | 606 |
| excavator filters | Yes | No | 1 | 18 | 376 |
| crane parts online | Yes | No | 5 | 17 | 331 |
| used rough terrain crane | Yes | No | 9 | 2 | 250 |
| crane inspection near me | Yes | Yes | 2 | 5 | 207 |
| telehandler repair | No | — | 4 | 4 | 131 |
Page readiness
How easy each of your top pages is for an AI assistant to read and cite, out of 100. Checked every Monday.
northgate.example
✓ AI crawlers allowed ✕ llms.txtparts.northgate.example
✓ AI crawlers allowed ✓ llms.txt| Page | Score | What's missing |
|---|---|---|
| Crane and Excavator Rentalsnorthgate.example/rentals | 40 | Structured datallms.txtAnswers up front |
| Crane Inspection and Repair Servicenorthgate.example/service | 50 | Structured datallms.txtUpdated this year |
| Equipment Financingnorthgate.example/financing | 50 | Structured datallms.txtUpdated this year |
| Northgate Equipment | Cranes, Excavators, Parts and Servicenorthgate.example | 65 | llms.txtAnswers up front |
| Used Cranes and Loaders for Salenorthgate.example/used | 65 | llms.txtAnswers up front |
| Northgate Parts Storeparts.northgate.example | 100 | Nothing |
Top fixes
Ranked by impact: questions you keep losing to another dealer, matched to the page of yours that should win them and what that page is missing.
-
“Where can I finance a crane or excavator?”
AI assistants recommend prairiestate-machinery instead.
Improve northgate.example/rentals
Add: Structured dataAdd: llms.txtAdd: Answers up front
-
“Where can I rent a crane near Kestrel Point?”
AI assistants recommend prairiestate-machinery instead.
Improve northgate.example/rentals
Add: Structured dataAdd: llms.txtAdd: Answers up front
-
“Which dealers carry both cranes and excavators in the region?”
AI assistants recommend ridgeline-equipment instead.
Improve northgate.example
Add: llms.txtAdd: Answers up front
-
“Where can I buy a used rough-terrain crane?”
AI assistants recommend summit-heavy instead.
Improve northgate.example/rentals
Add: Structured dataAdd: llms.txtAdd: Answers up front
-
“Who does crane load testing in the region?”
AI assistants recommend cascade-lift instead.
Improve northgate.example/rentals
Add: Structured dataAdd: llms.txtAdd: Answers up front